Co-Creating the Future

Life-Experience Value Co-Creation
Harvard Business Review

How CEOs can Fix Capitalism


41+IBYZjZ5L._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA278_PIkin4,BottomRight,-64,22_AA300_SH20_OU01_

Essay in the Harvard Business Review eBook, published July 2013.



hbrlogo






View/Download

CEOs Must Engage All Stakeholders


09241300

Ramaswamy, Venkat and Kerimcan Ozcan. 2012. "CEOs Must Engage All Stakeholders." Harvard Business Review OnPoint (Fall): 10-11.



hbrlogo






View/Download

CoCriando O Futuro

hbr brasil 2012-06

Ramaswamy, Venkat (2012). "CoCriando O Futuro." Harvard Business Review Brasil 90 (6): 20-29.









View/Download

Building the Co-Creative Enterprise-Harvard Business Review

building-the-co-creative-enterprise-image


Ramaswamy, Venkat, and Francis J. Gouillart. "Building the Co-Creative Enterprise." Harvard Business Review no. 88 (10):100-109, 2010.

A “Big Idea” article.
hbroct2010





View/Download

Harvard Business Review on Customer Relationship Management

Screen Shot 2016-11-05 at 3.41.25 PM

Features the article, ‘Co-opting Customer Competence”, by C. K. Prahalad and Venkatram Ramaswamy.

View/Download

Co-opting Customer Competence (Japanese version)

shapeimage_2-1
Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87. 

Japanese version of the bestselling Harvard Business Review article that introduced the revolutionary concept of “Co-Creation” with customers.
shapeimage_2






View/Download

Co-opting Customer Competence

Screen shot 2010-07-25 at 9.16.40 AM
Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87. 

This article introduced the revolutionary concept of “Co-Creation” with customers.

Harvard Business Review Bestseller.


hbrbestseller




View/Download