Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
1993

A Latent Class Procedure for the Structural Analysis of Two-way Compositional Data

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DeSarbo, Wayne S., Venkatram Ramaswamy, and Peter Lenk (1993), "A Latent Class Procedure for the Structural Analysis of Two-way Compositional Data,"  Journal of Classification, 10, 159-193.


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A Maximum Likelihood Method for Latent Class Regression Involving a Censored Dependent Variable

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Jedidi, Kamel, Venkatram Ramaswamy, and Wayne S. DeSarbo (1993), "A Maximum Likelihood Method for Latent Class Regression Involving a Censored Dependent Variable," Psychometrika, 58 (September), 375-394.





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An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data

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Ramaswamy, Venkatram, Wayne S. DeSarbo, David J. Reibstein, and William T. Robinson (1993), "An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data,"  Marketing Science, 12 (Winter), 103-124. 


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