Co-Creating the Future

Life-Experience Value Co-Creation
1995

Making CSM a Power Tool

mr

Ryan, Michael J., Thomas Buzas, and Venkatram Ramaswamy (1995), “Making CSM a Power Tool”, Marketing Research, 7, 3 (Summer), 11-16.


View/Download

Analyzing Constant-Sum Multiple Criterion Data - A Segment-Level Approach

jmr
DeSarbo, Wayne S., Venkatram Ramaswamy, and Rabikar Chatterjee (1995), “Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach,” Journal of Marketing Research, 32 (May), 222-232.



View/Download

Going Direct to Market - The Influence of Exchange Conditions - Strategic Management Journal

smj

Majumdar, Sumit and Venkatram Ramaswamy (1995), “Going Direct to Market: The Influence of Exchange Conditions,” Strategic Management Journal, 16, 5, 353-372.


View/Download

Market Segmentation with Choice-based Conjoint Analysis

ml
DeSarbo, Wayne S., Venkatram Ramaswamy, and Steve Cohen (1995), “Market Segmentation with Choice-based Conjoint Analysis”, Marketing Letters, March, 6, 2, 137-147.






View/Download