Launch of the book “The Power of Co-Creation” in Delhi, India by Narayana Murthy.
Coverage in CNBC-TV18.
Thanks to M. S. Krishnan.
“Thanks to reduced communication cost and increased connectivity, it is now possible to take the old virtues of “listening to your customer carefully” and turn value creation into a much more dynamic, iterative and bottom-up process. It is this "co-creative" transformation that Venkat Ramaswamy and Francis Gouillart elaborate and illustrate in The Power of Co-Creation. An enlightening read for business owners in the new, socially-networked millennium.”
—N. R. Narayana Murthy
Chairman and Chief Mentor,