Co-Creating the Future

Life-Experience Value Co-Creation
Hans Læssøe

Hans Læssøe

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"Creating and maintaining a competitive advantage is a race towards an ever moving target. Co-creation is the latest lever to get ahead by involving business partners, directly drawing upon their skills and efforts. Doing this requires a new business paradigm, which is well captured in Ramaswamy and Ozcan's practical and inspiring book."

Hans Læssøe
Senior Director, Strategic Risk Management,
The LEGO Group