Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Bill Fischer

Bill Fischer

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"Co-creation is possibly the fastest growing innovation phenomena of our time. Recognizing, appreciating, and participating in it is no longer optional. This book is replete with references, insights, and illustrations that provide an exceptional breadth and depth of understanding of the
constructs that underlie the co-creative process."

Bill Fischer
Professor of Innovation Management,
IMD, Lausanne, Switzerland

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