Life X-verse Co-Creation

Philip Kotler

Screen Shot 2013-11-07 at 10.43.28 AM
The Co-creation Paradigm represents the next wave of strategic marketing and management.  We need to train our students and re-train our executives to think in terms of co-creation and platform building. Inviting all stakeholders to co-create our business will lead to competitive insights and advantages that are unimaginable in traditional companies.”

Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing,
Kellogg Graduate School of Management,
Northwestern University