Co-Creating the Future

Life-Experience Value Co-Creation

Humberto C. Antunes

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“Patients nowadays are connected and networked in ways that were unthinkable a decade ago. Allowing the patient to co-construct medical solutions to suit their conditions, symptoms, level of comfort, and experience with specific medications should be the aspiration of every pharmaceutical company. Yet, health systems and authorities need a roadmap for co-creating value. Venkat Ramaswamy and Kerimcan Ozcan show us the way.”

Humberto C. Antunes
President and CEO,
Galderma S. A.

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