Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Shunsuke Katayama

PoCC Book Cover
“The Power of Co-Creation demonstrates the new paradigm of strategy which is essential for business innovation regardless of industry. Our corporate motto “At your side” can only become a reality if we “co-create” value with our stakeholders.”

Shunsuke Katayama
CEO, Brother Sales, Japan