Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

SAP CEO Forum, Frankfurt, Germany

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Led a Workgroup on Co-Creation with Customers.
Tim Brown, CEO, IDEO; DIane Hessan, CEO, Communispace; Jorgen Knudstorp, CEO LEGO, and Thomas Stewart, Editor-in-Chief, HBR were discussants.

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