An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand
Chatterjee, Rabikar and Venkatram Ramaswamy (1996), “An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand,” Applied Stochastic Models and Data Analysis, 12, 165-178.
View/Download