Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Journal of Business Research

What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation

unknown

Ramaswamy, Venkat and Kerimcan Ozcan (2018), "What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation," Journal of Business Research, 84 (March), 193-205.


View/Download