Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
2001

The Collaboration Continuum

Screen Shot 2013-07-07 at 1.45.23 PM
Prahalad, C. K. and Venkat Ramaswamy. 2001 "The Collaboration Continuum." Optimize November.




View/Download

Managing in an Era of Discontinuities

Screen Shot 2013-07-07 at 3.04.33 PM
Prahalad, C. K. and Venkat Ramaswamy. 2001 "Managing in an Era of Discontinuities: The Challenge of Organizational Transformation." International Consortium for Executive Development Research, June.




View/Download

Choice Menus for Mass Customization - An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service

jmr

Liechty, John, Venkatram Ramaswamy, and Steven H. Cohen (2001), “Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-based Information Service,” Journal of Marketing Research, May, 183-196.



View/Download