Building a Culture of Co-Creation at Mahindra
Venkat Ramaswamy and Naveen Chopra. 2014. “Building a Culture of Co-Creation: at Mahindra.” Strategy and Leadership 42 (1): forthcoming.
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Interactional Creation of Value with a PIE X lens
Venkat Ramaswamy and Naveen Chopra. 2014. “Building a Culture of Co-Creation: at Mahindra.” Strategy and Leadership 42 (1): forthcoming.
Learn more about Mahindra Rise thru Co-Creation.
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