Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications


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Ramaswamy, Venkat and Kerimcan Ozcan (2018), "Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications," Journal of Marketing, 82 (July), 19-31.


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