Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Coupon Characteristics and Redemption Intentions - A Segment-level Analysis

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Ramaswamy, Venkatram and Srini S. Srinivasan (1998), “Coupon Characteristics and Redemption Intentions: A Segment-level Analysis,” Psychology and Marketing, 15 (1), 59-80.



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