Interactional Creation of Value with a PIE X lens
Analyzing Constant-Sum Multiple Criterion Data - A Segment-Level Approach
DeSarbo, Wayne S., Venkatram Ramaswamy, and Rabikar Chatterjee (1995), “Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach,” Journal of Marketing Research, 32 (May), 222-232.
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