Co-Creation

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Venkat Ramaswamy

Co-Creation is Joint Agency in creating together,
enacted through Engagement Platforms,
enveloped in Capability Ecosystems, and
embodied in Experience Domains.

[See: The Co-Creation Paradigm, 2014]

Learn more about Co-Creation Thinking and Co-Creation Transformation

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2004

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2010

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Co-opting Customer Competence - HBR
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Regarding Customers as Collaborators
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Customer Economy: Consumer Centricity
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Managing in an Era of Discontinuities
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The Collaboration Continuum
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The Co-Creation Connection
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The New Frontier of Experience Innovation
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Customer as CEO - TIME Magazine
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CIO Insight - Expert Voices
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Customer relationships and IT
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Adding Customers to the Design Team
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The Customer as Collaborator - Business Today
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Co-Creation Experiences - Next Practice
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Co-Creating Unique Value WIth Customers
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CNBC TV Series - Future of Competition
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S+B- Best Business Books 2004
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Top 10 Book of the Year - BusinessWeek
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Brand Summit, India
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The Empathy Economy - BusinessWeek
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Praxis Interview
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Nikkei Japan Interview
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BusinessWeek Asia Leadership Forum
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The Power of Us - BusinessWeek
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Baptie Marketing Focus
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The Future of Marketing
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Marketing Wisdom - Pitch
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Society of Indian Automobile Manufacturers
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CEO Insights, China - BusinessWeek
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University of Michigan Health System
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Balanced Scorecard Summit, Mexico
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Balanced Scorecard Summit, San Diego
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Innovation in Strategy Execution
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CIO Executive Summit
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Tata Journal
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SETLabs Briefings
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Science of Machine - Japan
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SLP Consortium
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BusinessWeek events - Dubai
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Hayashibara Forum - Tokyo
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Palladium Strategy Innovation, Japan
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Infosys CIO Summit Japan
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Symnetics Innovation Summit, Peru
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MSI Innovation through Co-Creation Conference
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Infosys Management Council
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Época NEGÓCIOS
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Sabanci Group
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SAP CEO Forum
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Co-Creating Value through Customers' Experiences
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Experient, Vancouver
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Innovation Movement - Palladium EMEA
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Deloitte, France
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Symnetics Strategy & Innovation Summit, Bogota
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GE Healthcare Beyond Thought Leadership
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Época NEGÓCIOS Interview
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Leading the Transformation to Co-Creation of Value
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Strategic Risk-Return Management
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Expanded Paradigm of Value Creation
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Are You Ready for the Co-Creation Movement?
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La Poste Transformation
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HSM Mexico
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HSM Brazil - Drucker Centennial
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Innovation in Brazil
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Competing through Co-Creation
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CoCriacao Made in Brazil
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Effective Executive Interview
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PGQP Brazil
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Gestao, Jornal do Comercio
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HMV, Porto Alegre, Brazil
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Making Co-Creation Work
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Outlook Interview
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Building the Co-Creative Enterprise - HBR
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Interview in Strategic Finance
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Ross Alumni ReUnion 2010
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Young Entrepreneurs Organization
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Young Indians
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Infosys Campus Book Launch
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Pune Development Authority
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Ross Prospective Students-Alumni Mumbai
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PoCC Book Launch in India
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VMarketing China
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Social media has speeded up co-creation
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You also need to focus on the employee experience
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Soft launch of PoCC book
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Innovations through Employee Engagement
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Citizen engagement in city's policymaking
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Cognizant CEO in Outlook on the PoCC book
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Interview in VC Circle
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Let Go of Fixed Roles to Co-Create
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Harvard Business School Club DC
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McKinsey, DC
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LEGO Engagement
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Penny For Your Thoughts - Interview
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Co-Creating Development - Article
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CII-Globsyn Kolkata
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Mindtree
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Co-Creative Performance Management Systems
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Favela Fabric, Amsterdam
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Co-Creation Academy
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Lease Plan
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CEO Forum Sydney
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Innovation Forum - Palladium Australia-NZ
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Rise thru Co-Creation - Mahindra Igatpuri
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Govt. of Abu Dhabi and Dubai
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PDMA Social Product Development
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Axis Bank
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Infosys Connect, Las Vegas
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GuruSpeak 2011, India
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HSM Brazil with a Special Homage to C. K. Prahalad
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Wharton Innovation through Co-Creation
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Rise thru Co-Creation - Mahindra Nashik
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Complexity Science group Business School Sao Paulo
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HBR Business Design Keynote - Brazil
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Gestão Estratégica no setor público - Brazil
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SEBRAE, Public Sector, Brazil
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American Chamber of Commerce, Brazil
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Presented to and Engaged with Jorge Gerdau, Brazil
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CoCriando O Futuro - Harvard Business Review Brasil
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Co-Creating a Co-Creative Enterprise - Mahindra
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Future Sights - India
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CEOs Must Engage All Stakeholders - HBR OnPoint
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Bringing a Positive Lens to Business - POS Links
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CIO Talk Radio: CIO vs CMO
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Impulsionando A CoCriacao no Setor Publico
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Embracing Co-Creation for Open Innovation - Dublin
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CONGEP Brazil - Public Sector Innovation
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Palladium Webinar on Co-Creation
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Strategy and Co-Creation Thinking
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Co-Creation and Strategic Risk Management
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The Future of Competition - A Ten Year Perspective
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Drucker Forum - Complexity and Leadership
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Value Co-Creation With Stakeholders
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Engajamento E Empreendedorismo Social
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Wealth-Welfare-Wellbeing and Ecosystem Innovation
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Building a Culture of Co-Creation at Mahindra