Venkat Ramaswamy
The Future of Value Creation:
Digitalized Transformation to
Co-Creating Risk-managed Value of
Wealth-Welfare-Wellbeing
in Experience Ecosystems
Co-Creating Risk-managed Value
of Wealth-Welfare-Wellbeing,
with all Stakeholders-as-Experiencers
in Networked Experience Ecosystems,
via Interactional Flows of Lived Journey Engagements,
facilitated by Resourced Capabilities of Platforms,
engendering Sustainable Impacts at Speed, Scale, and Scope,
through continuous Adaptive Learning and Development,
entailing Systemic Collaboration and Change.
Learn more about
Co-Creation Thinking
and
Co-Creational Transformation
163. Industree Co-Creation Paradigm Workshop - 2018
162. Here's How to Think About Value in a Platform Economy - American Marketing Association - 2018
161. Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications - Journal of Marketing - 2018
160. The Co-Creation Imperative- How To Make Organizational Change Collaborative - Forbes - 2018
159. Your Brand is Not Your Brand - How to Co-Create Value on Social Media - 2018
158. What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation - Journal of Business Research - 2018
157. India Philanthropic Initiative - Co-Creation in Societal Development - 2017
156. Hitachi Social Innovation and Co-Creation Interview - 2017
155. U-Sentric Human-centered Design Summit, Leuven, Belgium - 2017
154. Hitachi Co-Creation Report - 2016
153. Beyond Journey Mapping to Customer Co-Creation - 2016
152. Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications - International Journal of Research in Marketing - 2016
151. Open Innovation 2.0 - European Commission - Espoo Finland
150. Co-Creating Positive Business - 2015
149. Integrating Strategic Risks in Managing Co-Creative Enterprises - 2015
148. A Guide to Co-Creating Value with Your Customers - Leading Edge Forum - 2015
147. Creating a Culture of Co-Creation - ITC Workshop - 2014
146. Leading Edge Forum - Video Series - 2014
145. Value Co-Creation Forum - Clarion Group - 2014
144. Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission - 2014
143. Re-thinking the Concept of Surplus - Embracing Co-creation Experiences in Economics - BE J. Econ. Anal. Policy - 2014
142. Building a Culture of Co-Creation at Mahindra - Strategy and Leadership - 2014
141. Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative for Producers, Consumers, and Society - Strategy and Leadership - 2013
140. Engajamento E Empreendedorismo Social - DOM - 2013
139. Global Drucker Forum - Complexity and Leadership - 2013
138. InnovationsKongress - The Art of Innovation, Carinthia, Austria - 2013
137. Strategy and Co-Creation Thinking - Strategy & Leadership - 2013 - Award for Excellence
136. Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - Strategy & Leadership - 2013
135. Palladium Global Strategy Execution Summit - 2013
134. Strategic Risk Management and Co-Creation - 2013
133. Palladium Webinar on Co-Creation - 2013
132. Embracing Co-Creation in Public Innovation and Value Creation - CONGEP Annual Congress in Brasilia - 2013
131. Ross Technology and Business Innovation Forum
130. Embracing Co-Creation for Open Innovation - Dublin - 2013
129. Impulsionando A CoCriação no Setor Publico - 2013
128. CIO Talk Radio - CIO vs CMO - 2013
127. Bringing a Positive Lens to Business - Co-Creation based View of Enterprises - POS Links - 2012
126. Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland - 2012
125. CEOs Must Engage All Stakeholders - Harvard Business Review - 2012
124. Future Sights - India - 2012
123. Developing Leaders - Co-Creating a Co-Creative Enterprise - 2012
122. CoCriando O Futuro - Brazil - 2012
121. Symnetics - Jorge Gerdau - Brazil - 2012
120. American Chamber of Commerce - Brazil - 2012
119. SEBRAE - Public Sector - Brazil - 2012
118. Gestão Estratégica No Setor Público - Brazil - 2012
117. Business Design - Harvard Business Review Conference - Brazil - 2012
116. Complexity Science Group - BSP - Brazil - 2012
115. Co-Creation and Innovation - Tantum - Bogota - 2012
114. Mahindra Rise thru Co-Creation - Nashik - 2011
113. Plataforma->CoCriação->desenvolvimento - HSM Magazine - 2011
112. Innovation through Co-Creation - Wharton - 2011
111. HSM Brazil with a Special Homage to C. K. Prahalad - 2011
110. GuruSpeak - IIMC 50th Anniversary - India - 2011
109. Infosys Connect - Las Vegas - 2011
108. Axis Bank - India - 2011
107. PDMA Social Product Development and Co-Creation - 2011
106. Govt. of Abu Dhabi and Dubai - Tantum - 2011
105. Mahindra Rise thru Co-Creation - 2011
104. Palladium Innovation Forum - New Zealand - 2011
103. Palladium Innovation Forum - Australia - 2011
102. CEO Forum - Sydney - 2011
101. Lease Plan - Amsterdam - 2011
100. Co-Creation Academy - Netherlands - 2011
99. Favela Fabric - Amsterdam - 2011
98. Building a Co-Creative Performance Management System - Balanced Scorecard Report - Harvard Business Publishing - 2011
97. Mindtree Consulting - 2011
96. CII-Globsyn - India - 2011
95. Co-Creating Development - World Bank Outreach - 2011
94. ‘Penny For Your Thoughts’ Interview - Netherlands - 2011
93. LEGO - Billund - Denmark - 2011
92. McKinsey - Washington DC - 2010
91. Harvard, Wharton, and Ross Alumni of Washington DC - 2010
90. Let Go of Fixed Roles to Co-Create Value - Outlook Business Interview - 2010
89. VC Circle - Management Guru Venkatram Ramaswamy on Co-Creation, StartUps, and Tech - 2010
88. Together We Create Value - Cognizant CEO Lakshmi Narayanan on ‘The Power of Co-Creation' - 2010
87. Citizen Engagement in City’s Policy Making - The Hindu 2010
86. Innovations through Employee Engagement - The Hindu - 2010
85. You also need to focus on Employee Experience - Business Line - 2010
84. Social Media has speeded up process of Co-Creation - Business Line - 2010
83. Soft launch of The Power of Co-Creation in Chennai, India - 2010
82. VMarketing - China - 2010
81. Launch of ‘The Power of Co-Creation’ book in India - 2010
80. Ross School - Prospective Students and Alumni Event - Mumbai - 2010
79. Pune Development Authority - 2010
78. Infosys Campus Launch of The Power of Co-Creation - 2010
77. Young Indians - 2010
76. Young Entrepreneurs Organization - 2010
75. Ross School Executive ReUnion - 2010
74. Q & A with Mark L. Frigo - Strategic Finance - 2010
73. Building the Co-Creative Enterprise - Harvard Business Review - 2010
72. O Poder da Conexão Global - Época NEGÓCIOS - 2010
71. Outlook Interview - 2010
70. Making Co-Creation Work - Dividend Interview - 2010
69. HMV - Porto Alegre - Brazil - 2010
68. Gestão - Jornal do Comercio - Porto Alegre - Brazil - 2010
67. PGQP - Brazil - 2010
66. Venkat Ramaswamy on Co-Creation - Effective Executive - 2010
65. Cocriação Made in Brazil - DOM - 2010
64. Competing through Co-Creation - Innovation at Two Companies - Strategy & Leadership - 2010
63. Co-Creation of Value - Innovation in Brazil - 2009
62. HSM ExpoManagement Drucker Centennial - Sao Paulo, Brazil - 2009
61. HSM ExpoManagement - Mexico - 2009
60. La Poste Transformation
59. Are You Ready for the Co-Creation Movement? - IESE Insights - 2009
58. Co-Creation of Value - Towards and Expanded Paradigm of Value Creation — Marketing Review St. Gallen - 2009
57. Co-Creating Strategic Risk-Return Management - Strategic Finance - 2009
56. Leading the Transformation to Co-Creation of Value - Strategy & Leadership - 2009 [Winner of the Emerald Literati Award for Outstanding Article]
55. Época Negócios - Quando a empresa e o cliente criam juntos - 2009
54. GE Healthcare Beyond - Thought Leadership - 2009
53. Symnetics-Tantum Strategy & Innovation Summit - Bogota - 2008
52. Deloitte - CoCréation - Paris - 2008
51. European Innovation Movement Symposium - Madrid - 2008
50. Experient - Vancouver - 2008
49. Co-Creating Value through Customers’ Experiences - The Case of NIKE - Strategy & Leadership - 2008
48. SAP CEO Forum - Frankfurt - 2008
47. Sabanci Group - Turkey - 2008
46. Época Negócios - Times que sonham 2008
45. Infosys Management Council - 2008
44. Marketing Science Institute - Innovation and Co-Creation - 2007
43. Symnetics Innovation Summit - Peru - 2007
42. Infosys CIO Forum - Japan - 2007
41. Palladium Strategy Innovation - Tokyo - 2007
40. Hayashibara Forum - Science of Design - Kyoto - 2007
39. BusinessWeek Leadership Forum - DNM Strategies - Dubai - 2007
38. SLP Consortium - Aditya Birla Group - 2007
37. Design and Co-Creation - Science of Machine - Japan - 2007
36. Building Experience Co-Creation Platforms - Infosys SETLabs Briefings - 2006
35. Evanta CIO Executive Summit - 2006
34. Innovation in Strategy Execution - Sao Paulo, Brazil - 2006
33. Balanced Scorecard Summit - San Diego - 2006
32. Balanced Scorecard Summit - Mexico - 2006
31. University of Michigan Health System - Leadership at All Levels - 2006
30. CEO Insights BusinessWeek - Chongqing, China - 2005
29. Society of Indian Automobile Manufacturers (SIAM) - New Delhi - 2005
28. Experience Co-Creation - The New Frontier of IT - CSC Leading Edge Forum - 2005
27. Co-Creating Experiences With Customers - New Paradigm of Value Creation - Tata Journal of Management - 2005
26. Marketing Wisdom - Pitch - 2005
25. The Future of Marketing - BusinessWorld - 2005
24. Baptie Marketing Focus Keynote — Co-Creating Experiences of Value With Customers - The Next Practices and Future of Marketing - 2005 [Best Speaker Award]
23. The Power of Us - BusinessWeek - 2005
22. BusinessWeek Asia Leadership Forum - Bangkok - 2005
21. Nikkei Japan - Interview - 2005
20. Praxis - Interview - 2005
19. The Empathy Economy - Business Week - 2005
18. Brand Summit Keynote - Co-creating Brands With Consumers - 2005
17. Co-Creation Experiences - The Next Practice in Value Creation - Journal of Interactive Marketing - 2004
16. Co-Creating Unique Value With Customers - Strategy and Leadership - 2004
15. S+B Best Business Books - 2004
14. CNBC TV Series on ‘The Future of Competition’ - 2004
13. The Customer as Collaborator - Business Today - 2004
12. Adding Customers to the Design Team - BusinessWeek - 2004
11. ‘The Future of Competition’ - BusinessWeek Top 10 Books of the Year - 2004
10. Customer Relationships and IT - Co-Creating Value With Your Customers - Optimize - 2004
09. Expert Voices - C. K. Prahalad and Venkat Ramaswamy on CRM - CIO Insight - 2003
08. Customer as CEO - TIME Magazine - 2003
07. The New Frontier of Experience Innovation - MIT Sloan Management Review - 2003 [Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice]
06. The Co-Creation Connection - Strategy+Business - 2002
05. The Collaboration Continuum - Optimize - 2001
04. Managing in an Era of Discontinuities - The Challenge of Organizational Transformation - ICEDR - 2001
03. Customer Economy - Consumer Centricity - Information Week - 2000 [Cover Story]
02. Regarding Customers as Business Collaborators - New York Times - 2000
01. Co-opting Customer Competence - Harvard Business Review - 2000 [Bestseller]
162. Here's How to Think About Value in a Platform Economy - American Marketing Association - 2018
161. Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications - Journal of Marketing - 2018
160. The Co-Creation Imperative- How To Make Organizational Change Collaborative - Forbes - 2018
159. Your Brand is Not Your Brand - How to Co-Create Value on Social Media - 2018
158. What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation - Journal of Business Research - 2018
157. India Philanthropic Initiative - Co-Creation in Societal Development - 2017
156. Hitachi Social Innovation and Co-Creation Interview - 2017
155. U-Sentric Human-centered Design Summit, Leuven, Belgium - 2017
154. Hitachi Co-Creation Report - 2016
153. Beyond Journey Mapping to Customer Co-Creation - 2016
152. Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications - International Journal of Research in Marketing - 2016
151. Open Innovation 2.0 - European Commission - Espoo Finland
150. Co-Creating Positive Business - 2015
149. Integrating Strategic Risks in Managing Co-Creative Enterprises - 2015
148. A Guide to Co-Creating Value with Your Customers - Leading Edge Forum - 2015
147. Creating a Culture of Co-Creation - ITC Workshop - 2014
146. Leading Edge Forum - Video Series - 2014
145. Value Co-Creation Forum - Clarion Group - 2014
144. Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission - 2014
143. Re-thinking the Concept of Surplus - Embracing Co-creation Experiences in Economics - BE J. Econ. Anal. Policy - 2014
142. Building a Culture of Co-Creation at Mahindra - Strategy and Leadership - 2014
141. Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative for Producers, Consumers, and Society - Strategy and Leadership - 2013
140. Engajamento E Empreendedorismo Social - DOM - 2013
139. Global Drucker Forum - Complexity and Leadership - 2013
138. InnovationsKongress - The Art of Innovation, Carinthia, Austria - 2013
137. Strategy and Co-Creation Thinking - Strategy & Leadership - 2013 - Award for Excellence
136. Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - Strategy & Leadership - 2013
135. Palladium Global Strategy Execution Summit - 2013
134. Strategic Risk Management and Co-Creation - 2013
133. Palladium Webinar on Co-Creation - 2013
132. Embracing Co-Creation in Public Innovation and Value Creation - CONGEP Annual Congress in Brasilia - 2013
131. Ross Technology and Business Innovation Forum
130. Embracing Co-Creation for Open Innovation - Dublin - 2013
129. Impulsionando A CoCriação no Setor Publico - 2013
128. CIO Talk Radio - CIO vs CMO - 2013
127. Bringing a Positive Lens to Business - Co-Creation based View of Enterprises - POS Links - 2012
126. Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland - 2012
125. CEOs Must Engage All Stakeholders - Harvard Business Review - 2012
124. Future Sights - India - 2012
123. Developing Leaders - Co-Creating a Co-Creative Enterprise - 2012
122. CoCriando O Futuro - Brazil - 2012
121. Symnetics - Jorge Gerdau - Brazil - 2012
120. American Chamber of Commerce - Brazil - 2012
119. SEBRAE - Public Sector - Brazil - 2012
118. Gestão Estratégica No Setor Público - Brazil - 2012
117. Business Design - Harvard Business Review Conference - Brazil - 2012
116. Complexity Science Group - BSP - Brazil - 2012
115. Co-Creation and Innovation - Tantum - Bogota - 2012
114. Mahindra Rise thru Co-Creation - Nashik - 2011
113. Plataforma->CoCriação->desenvolvimento - HSM Magazine - 2011
112. Innovation through Co-Creation - Wharton - 2011
111. HSM Brazil with a Special Homage to C. K. Prahalad - 2011
110. GuruSpeak - IIMC 50th Anniversary - India - 2011
109. Infosys Connect - Las Vegas - 2011
108. Axis Bank - India - 2011
107. PDMA Social Product Development and Co-Creation - 2011
106. Govt. of Abu Dhabi and Dubai - Tantum - 2011
105. Mahindra Rise thru Co-Creation - 2011
104. Palladium Innovation Forum - New Zealand - 2011
103. Palladium Innovation Forum - Australia - 2011
102. CEO Forum - Sydney - 2011
101. Lease Plan - Amsterdam - 2011
100. Co-Creation Academy - Netherlands - 2011
99. Favela Fabric - Amsterdam - 2011
98. Building a Co-Creative Performance Management System - Balanced Scorecard Report - Harvard Business Publishing - 2011
97. Mindtree Consulting - 2011
96. CII-Globsyn - India - 2011
95. Co-Creating Development - World Bank Outreach - 2011
94. ‘Penny For Your Thoughts’ Interview - Netherlands - 2011
93. LEGO - Billund - Denmark - 2011
92. McKinsey - Washington DC - 2010
91. Harvard, Wharton, and Ross Alumni of Washington DC - 2010
90. Let Go of Fixed Roles to Co-Create Value - Outlook Business Interview - 2010
89. VC Circle - Management Guru Venkatram Ramaswamy on Co-Creation, StartUps, and Tech - 2010
88. Together We Create Value - Cognizant CEO Lakshmi Narayanan on ‘The Power of Co-Creation' - 2010
87. Citizen Engagement in City’s Policy Making - The Hindu 2010
86. Innovations through Employee Engagement - The Hindu - 2010
85. You also need to focus on Employee Experience - Business Line - 2010
84. Social Media has speeded up process of Co-Creation - Business Line - 2010
83. Soft launch of The Power of Co-Creation in Chennai, India - 2010
82. VMarketing - China - 2010
81. Launch of ‘The Power of Co-Creation’ book in India - 2010
80. Ross School - Prospective Students and Alumni Event - Mumbai - 2010
79. Pune Development Authority - 2010
78. Infosys Campus Launch of The Power of Co-Creation - 2010
77. Young Indians - 2010
76. Young Entrepreneurs Organization - 2010
75. Ross School Executive ReUnion - 2010
74. Q & A with Mark L. Frigo - Strategic Finance - 2010
73. Building the Co-Creative Enterprise - Harvard Business Review - 2010
72. O Poder da Conexão Global - Época NEGÓCIOS - 2010
71. Outlook Interview - 2010
70. Making Co-Creation Work - Dividend Interview - 2010
69. HMV - Porto Alegre - Brazil - 2010
68. Gestão - Jornal do Comercio - Porto Alegre - Brazil - 2010
67. PGQP - Brazil - 2010
66. Venkat Ramaswamy on Co-Creation - Effective Executive - 2010
65. Cocriação Made in Brazil - DOM - 2010
64. Competing through Co-Creation - Innovation at Two Companies - Strategy & Leadership - 2010
63. Co-Creation of Value - Innovation in Brazil - 2009
62. HSM ExpoManagement Drucker Centennial - Sao Paulo, Brazil - 2009
61. HSM ExpoManagement - Mexico - 2009
60. La Poste Transformation
59. Are You Ready for the Co-Creation Movement? - IESE Insights - 2009
58. Co-Creation of Value - Towards and Expanded Paradigm of Value Creation — Marketing Review St. Gallen - 2009
57. Co-Creating Strategic Risk-Return Management - Strategic Finance - 2009
56. Leading the Transformation to Co-Creation of Value - Strategy & Leadership - 2009 [Winner of the Emerald Literati Award for Outstanding Article]
55. Época Negócios - Quando a empresa e o cliente criam juntos - 2009
54. GE Healthcare Beyond - Thought Leadership - 2009
53. Symnetics-Tantum Strategy & Innovation Summit - Bogota - 2008
52. Deloitte - CoCréation - Paris - 2008
51. European Innovation Movement Symposium - Madrid - 2008
50. Experient - Vancouver - 2008
49. Co-Creating Value through Customers’ Experiences - The Case of NIKE - Strategy & Leadership - 2008
48. SAP CEO Forum - Frankfurt - 2008
47. Sabanci Group - Turkey - 2008
46. Época Negócios - Times que sonham 2008
45. Infosys Management Council - 2008
44. Marketing Science Institute - Innovation and Co-Creation - 2007
43. Symnetics Innovation Summit - Peru - 2007
42. Infosys CIO Forum - Japan - 2007
41. Palladium Strategy Innovation - Tokyo - 2007
40. Hayashibara Forum - Science of Design - Kyoto - 2007
39. BusinessWeek Leadership Forum - DNM Strategies - Dubai - 2007
38. SLP Consortium - Aditya Birla Group - 2007
37. Design and Co-Creation - Science of Machine - Japan - 2007
36. Building Experience Co-Creation Platforms - Infosys SETLabs Briefings - 2006
35. Evanta CIO Executive Summit - 2006
34. Innovation in Strategy Execution - Sao Paulo, Brazil - 2006
33. Balanced Scorecard Summit - San Diego - 2006
32. Balanced Scorecard Summit - Mexico - 2006
31. University of Michigan Health System - Leadership at All Levels - 2006
30. CEO Insights BusinessWeek - Chongqing, China - 2005
29. Society of Indian Automobile Manufacturers (SIAM) - New Delhi - 2005
28. Experience Co-Creation - The New Frontier of IT - CSC Leading Edge Forum - 2005
27. Co-Creating Experiences With Customers - New Paradigm of Value Creation - Tata Journal of Management - 2005
26. Marketing Wisdom - Pitch - 2005
25. The Future of Marketing - BusinessWorld - 2005
24. Baptie Marketing Focus Keynote — Co-Creating Experiences of Value With Customers - The Next Practices and Future of Marketing - 2005 [Best Speaker Award]
23. The Power of Us - BusinessWeek - 2005
22. BusinessWeek Asia Leadership Forum - Bangkok - 2005
21. Nikkei Japan - Interview - 2005
20. Praxis - Interview - 2005
19. The Empathy Economy - Business Week - 2005
18. Brand Summit Keynote - Co-creating Brands With Consumers - 2005
17. Co-Creation Experiences - The Next Practice in Value Creation - Journal of Interactive Marketing - 2004
16. Co-Creating Unique Value With Customers - Strategy and Leadership - 2004
15. S+B Best Business Books - 2004
14. CNBC TV Series on ‘The Future of Competition’ - 2004
13. The Customer as Collaborator - Business Today - 2004
12. Adding Customers to the Design Team - BusinessWeek - 2004
11. ‘The Future of Competition’ - BusinessWeek Top 10 Books of the Year - 2004
10. Customer Relationships and IT - Co-Creating Value With Your Customers - Optimize - 2004
09. Expert Voices - C. K. Prahalad and Venkat Ramaswamy on CRM - CIO Insight - 2003
08. Customer as CEO - TIME Magazine - 2003
07. The New Frontier of Experience Innovation - MIT Sloan Management Review - 2003 [Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice]
06. The Co-Creation Connection - Strategy+Business - 2002
05. The Collaboration Continuum - Optimize - 2001
04. Managing in an Era of Discontinuities - The Challenge of Organizational Transformation - ICEDR - 2001
03. Customer Economy - Consumer Centricity - Information Week - 2000 [Cover Story]
02. Regarding Customers as Business Collaborators - New York Times - 2000
01. Co-opting Customer Competence - Harvard Business Review - 2000 [Bestseller]