Co-Creation

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Venkat Ramaswamy

Co-Creation is
Enactment of Joint Interactional Creation
by Engaging and Organizing Actors
through Engagement Platform Ecosystems,
in virtue of Emergent Experiences and Capabilities.

[See: The Co-Creation Paradigm, 2014]
Learn more about Co-Creation Thinking and Co-Creational Transformation

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2004

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2010


135. Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission - 2014

134. Venkat Ramaswamy: How Value Co-Creation With Stakeholders is Transformative for Producers, Consumers, and Society - Strategy and Leadership - 2014

133. Building a Culture of Co-Creation at Mahindra - Strategy and Leadership - 2014

132. Re-thinking the Concept of Surplus - Embracing Co-creation Experiences in Economics - BE J. Econ. Anal. Policy - 2014

131. Engajamento E Empreendedorismo Social - DOM - 2013

130. Global Drucker Forum - Complexity and Leadership - 2013

129. Venkat Ramaswamy: A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - Strategy & Leadership - 2013

128. Strategic Risk Management and Co-Creation - 2013

127. Strategy and Co-Creation Thinking - Strategy & Leadership - 2013 - Award for Excellence

126. Palladium Webinar on Co-Creation - 2013

125. Embracing Co-Creation in Public Innovation and Value Creation - CONGEP Annual Congress in Brasilia - 2012

124. Embracing Co-Creation for Open Innovation - Dublin - 2013

123. Impulsionando A CoCriação no Setor Publico - 2013

122. CIO Talk Radio: CIO vs CMO

121. Bringing a Positive Lens to Business: Co-Creation based View of Enterprises - POS Links - 2012

120. CEOs Must Engage All Stakeholders - Harvard Business Review - 2012

119. Future Sights - India - 2012

118. Developing Leaders - Co-Creating a Co-Creative Enterprise - 2012

117. CoCriando O Futuro - Brazil - 2012

116. Symnetics - Jorge Gerdau - Brazil - 2012

115. American Chamber of Commerce - Brazil - 2012


114. SEBRAE - Public Sector - Brazil - 2012

113. Gestão Estratégica No Setor Público - Brazil - 2012

112. Business Design - Harvard Business Review Conference - Brazil - 2012

111. Complexity Science Group - BSP - Brazil - 2012

110. Co-Creation and Innovation - Tantum - Bogota - 2012

109. Mahindra Rise thru Co-Creation - Nashik - 2011

108. Plataforma->CoCriação->desenvolvimento - HSM Magazine - 2011

107. Innovation through Co-Creation - Wharton - 2011

106. HSM Brazil with a Special Homage to C. K. Prahalad - 2011

105. GuruSpeak - IIMC 50th Anniversary - India - 2011

104. Infosys Connect - Las Vegas - 2011

103. Axis Bank - India - 2011

102. PDMA Social Product Development and Co-Creation - 2011

101. Govt. of Abu Dhabi and Dubai - Tantum - 2011

100. Mahindra Rise thru Co-Creation - 2011

99. Palladium Innovation Forum - Sydney and Auckland - 2011

98. CEO Forum - Sydney - 2011

97. Lease Plan - Amsterdam - 2011

96. Co-Creation Academy - Netherlands - 2011

95. Favela Fabric - Amsterdam - 2011

94. Building a Co-Creative Performance Management System - Balanced Scorecard Report - Harvard Business Publishing - 2011

93. Mindtree Consulting - 2011

92. CII-Globsyn - India - 2011

91. Co-Creating Development - World Bank Outreach - 2011

90. ‘Penny For Your Thoughts’ Interview - Netherlands - 2011

89. LEGO - Billund - Denmark - 2011

88. McKinsey - Washington DC - 2010

87. Harvard, Wharton, and Ross Alumni of Washington DC - 2010

86. Let Go of Fixed Roles to Co-Create Value - Outlook Business Interview - 2010

85. VC Circle - Management Guru Venkatram Ramaswamy on Co-Creation, StartUps, and Tech - 2010

84. Together We Create Value - Cognizant CEO Lakshmi Narayanan on ‘The Power of Co-Creation’

83. Citizen Engagement in City’s Policy Making - The Hindu 2010

82. You also need to focus on Employee Experience - Innovation through Employee Engagement - Business Line - 2010

81. Social Media has speeded up process of Co-Creation - Business Line - 2010

80. VMarketing - China - 2010

79. Launch of ‘The Power of Co-Creation’ book in India - 2010

78. Ross School - Prospective Students and Alumni Event - Mumbai - 2010

77. Pune Development Authority - 2010

76. Infosys Campus Launch of The Power of Co-Creation - 2010

75. Young Indians - 2010

74. Young Entrepreneurs Organization - 2010

73. Ross School Executive ReUnion - 2010

72. Q & A with Mark L. Frigo - Strategic Finance - 2010

71. Building the Co-Creative Enterprise - Harvard Business Review - 2010

70. Outlook Interview - 2010

69. Making Co-Creation Work - Dividend Interview - 2010

68. HMV - Porto Alegre - Brazil - 2010

67. Gestão - Jornal do Comercio - Porto Alegre - Brazil - 2010

66. PGQP - Brazil - 2010

65. Venkat Ramaswamy on Co-Creation - Effective Executive - 2010

64. Cocriação Made in Brazil - DOM - 2010

63. Competing through Co-Creation - Innovation at Two Companies - Strategy & Leadership - 2010

62. Co-Creation of Value - Innovation in Brazil - 2009

61. HSM ExpoManagement Drucker Centennial - Sao Paulo, Brazil - 2009

60. HSM ExpoManagement - Mexico - 2009

59. La Poste Transformation

58. Are You Ready for the Co-Creation Movement? - IESE Insights - 2009

57. Co-Creation of Value - Towards and Expanded Paradigm of Value Creation — Marketing Review St. Gallen - 2009

56. Co-Creating Strategic Risk-Return Management - Strategic Finance - 2009

55. Leading the Transformation to Co-Creation of Value - Strategy & Leadership - 2009 [Winner of the Emerald Literati Award for Outstanding Article]

54. Época Negócios - Quando a empresa e o cliente criam juntos - 2009

53. GE Healthcare Beyond - Thought Leadership - 2009

52. Symnetics-Tantum Strategy & Innovation Summit - Bogota - 2008

51. Deloitte - CoCréation - Paris - 2008

50. European Innovation Movement Symposium - Madrid - 2008

49. Experient - Vancouver - 2008

48. Co-Creating Value through Customers’ Experiences - The Case of NIKE - Strategy & Leadership - 2008

47. SAP CEO Forum - Frankfurt - 2008

46. Sabanci Group - Turkey - 2008

45. Época Negócios - Times que sonham 2008

44. Infosys Management Council - 2008

43. Marketing Science Institute - Innovation and Co-Creation - 2008

42. Symnetics Innovation Summit - Peru - 2007

41. Infosys CIO Forum - Japan - 2007

40. Palladium Strategy Innovation - Tokyo - 2007

39. Hayashibara Forum - Science of Design - Kyoto - 2007

38. BusinessWeek Leadership Forum - DNM Strategies - Dubai - 2007

37. SLP Consortium - Aditya Birla Group - 2007

36. Design and Co-Creation - Science of Machine - Japan - 2007

35. Building Experience Co-Creation Platforms - Infosys SETLabs Briefings - 2006

34. Experience Co-Creation - The New Frontier of IT - CSC Leading Edge Forum - 2006

33. Co-Creating Experiences With Customers: New Paradigm of Value Creation - Tata Journal of Management - 2005

32. Evanta CIO Executive Summit - 2006

31. Innovation in Strategy Execution - Sao Paulo, Brazil - 2006

30. Balanced Scorecard Summit - San Diego - 2006

29. Balanced Scorecard Summit - Mexico - 2006

28. University of Michigan Health System - Leadership at All Levels - 2006

27. CEO Insights BusinessWeek - Chongqing, China - 2005

26. Society of Indian Automobile Manufacturers (SIAM) - New Delhi - 2005

25. Marketing Wisdom - Pitch - 2005

24. The Future of Marketing - BusinessWorld - 2005

23. Baptie Marketing Focus Keynote — Co-Creating Experiences of Value With Customers - The Next Practices and Future of Marketing - 2005 [Best Speaker Award]

22. The Power of Us - BusinessWeek - 2005

21. BusinessWeek Asia Leadership Forum - Bangkok - 2005

20. Nikkei Japan - Interview - 2005

19. Praxis - Interview - 2005

18. The Empathy Economy - Business Week - 2005

17. Brand Summit Keynote - Co-creating Brands With Consumers - 2005

16. Co-Creation Experiences - The Next Practice in Value Creation - Journal of Interactive Marketing - 2004

15. Co-Creating Unique Value With Customers - Strategy and Leadership - 2004

14. S+B Best Business Books - 2004

13. CNBC TV Series on ‘The Future of Competition’ - 2004

12. The Customer as Collaborator - Business Today - 2004

11. ‘The Future of Competition’ - BusinessWeek Top 10 Books of the Year - 2004

10. Customer Relationships and IT: Co-Creating Value With Your Customers - Optimize - 2004

09. Expert Voices: C. K. Prahalad and Venkat Ramaswamy on CRM - CIO Insight - 2003

08. Customer as CEO - TIME Magazine - 2003

07. The New Frontier of Experience Innovation - MIT Sloan Management Review - 2003 [Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice]

06. The Co-Creation Connection - Strategy+Business - 2002

05. The Collaboration Continuum - Optimize - 2001

04. Managing in an Era of Discontinuities - The Challenge of Organizational Transformation - ICEDR - 2001

03. Customer Economy: Consumer Centricity - Information Week - 2000 [Cover Story]

02. Regarding Customers as Business Collaborators - New York Times - 2000

01. Co-opting Customer Competence - Harvard Business Review - 2000 [Bestseller]