Venkat Ramaswamy
Co-Creation is
enactment of interactional creation,
across a multiplicity of Interactive System-Environments
(afforded by Interactive Platforms),
forming Experienced Outcomes from Resourced Capabilities,
via Networked Interactions
of Agencing Engagements and Structuring Organizations.
Learn more about Co-Creation Thinking and Co-Creational Transformation
161. Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications - Journal of Marketing - 2018
160. The Co-Creation Imperative- How To Make Organizational Change Collaborative - Forbes - 2018
159. Your Brand is Not Your Brand - How to Co-Create Value on Social Media - 2018
158. What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation - Journal of Business Research - 2018
157. India Philanthropic Initiative - Co-Creation in Societal Development - 2017
156. Hitachi Social Innovation and Co-Creation Interview - 2017
155. U-Sentric Human-centered Design Summit, Leuven, Belgium - 2017
154. Hitachi Co-Creation Report - 2016
153. Beyond Journey Mapping to Customer Co-Creation - 2016
152. Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications - International Journal of Research in Marketing - 2016
151. Open Innovation 2.0 - European Commission - Espoo Finland
150. Co-Creating Positive Business - 2015
149. Integrating Strategic Risks in Managing Co-Creative Enterprises - 2015
148. A Guide to Co-Creating Value with Your Customers - Leading Edge Forum - 2015
147. Creating a Culture of Co-Creation - ITC Workshop - 2014
146. Leading Edge Forum - Video Series - 2014
145. Value Co-Creation Forum - Clarion Group - 2014
144. Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission - 2014
143. Re-thinking the Concept of Surplus - Embracing Co-creation Experiences in Economics - BE J. Econ. Anal. Policy - 2014
142. Building a Culture of Co-Creation at Mahindra - Strategy and Leadership - 2014
141. Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative for Producers, Consumers, and Society - Strategy and Leadership - 2013
140. Engajamento E Empreendedorismo Social - DOM - 2013
139. Global Drucker Forum - Complexity and Leadership - 2013
138. InnovationsKongress - The Art of Innovation, Carinthia, Austria - 2013
137. Strategy and Co-Creation Thinking - Strategy & Leadership - 2013 - Award for Excellence
136. Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - Strategy & Leadership - 2013
135. Palladium Global Strategy Execution Summit - 2013
134. Strategic Risk Management and Co-Creation - 2013
133. Palladium Webinar on Co-Creation - 2013
132. Embracing Co-Creation in Public Innovation and Value Creation - CONGEP Annual Congress in Brasilia - 2013
131. Ross Technology and Business Innovation Forum
130. Embracing Co-Creation for Open Innovation - Dublin - 2013
129. Impulsionando A CoCriação no Setor Publico - 2013
128. CIO Talk Radio - CIO vs CMO - 2013
127. Bringing a Positive Lens to Business - Co-Creation based View of Enterprises - POS Links - 2012
126. Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland - 2012
125. CEOs Must Engage All Stakeholders - Harvard Business Review - 2012
124. Future Sights - India - 2012
123. Developing Leaders - Co-Creating a Co-Creative Enterprise - 2012
122. CoCriando O Futuro - Brazil - 2012
121. Symnetics - Jorge Gerdau - Brazil - 2012
120. American Chamber of Commerce - Brazil - 2012
119. SEBRAE - Public Sector - Brazil - 2012
118. Gestão Estratégica No Setor Público - Brazil - 2012
117. Business Design - Harvard Business Review Conference - Brazil - 2012
116. Complexity Science Group - BSP - Brazil - 2012
115. Co-Creation and Innovation - Tantum - Bogota - 2012
114. Mahindra Rise thru Co-Creation - Nashik - 2011
113. Plataforma->CoCriação->desenvolvimento - HSM Magazine - 2011
112. Innovation through Co-Creation - Wharton - 2011
111. HSM Brazil with a Special Homage to C. K. Prahalad - 2011
110. GuruSpeak - IIMC 50th Anniversary - India - 2011
109. Infosys Connect - Las Vegas - 2011
108. Axis Bank - India - 2011
107. PDMA Social Product Development and Co-Creation - 2011
106. Govt. of Abu Dhabi and Dubai - Tantum - 2011
105. Mahindra Rise thru Co-Creation - 2011
104. Palladium Innovation Forum - New Zealand - 2011
103. Palladium Innovation Forum - Australia - 2011
102. CEO Forum - Sydney - 2011
101. Lease Plan - Amsterdam - 2011
100. Co-Creation Academy - Netherlands - 2011
99. Favela Fabric - Amsterdam - 2011
98. Building a Co-Creative Performance Management System - Balanced Scorecard Report - Harvard Business Publishing - 2011
97. Mindtree Consulting - 2011
96. CII-Globsyn - India - 2011
95. Co-Creating Development - World Bank Outreach - 2011
94. ‘Penny For Your Thoughts’ Interview - Netherlands - 2011
93. LEGO - Billund - Denmark - 2011
92. McKinsey - Washington DC - 2010
91. Harvard, Wharton, and Ross Alumni of Washington DC - 2010
90. Let Go of Fixed Roles to Co-Create Value - Outlook Business Interview - 2010
89. VC Circle - Management Guru Venkatram Ramaswamy on Co-Creation, StartUps, and Tech - 2010
88. Together We Create Value - Cognizant CEO Lakshmi Narayanan on ‘The Power of Co-Creation' - 2010
87. Citizen Engagement in City’s Policy Making - The Hindu 2010
86. Innovations through Employee Engagement - The Hindu - 2010
85. You also need to focus on Employee Experience - Business Line - 2010
84. Social Media has speeded up process of Co-Creation - Business Line - 2010
83. Soft launch of The Power of Co-Creation in Chennai, India - 2010
82. VMarketing - China - 2010
81. Launch of ‘The Power of Co-Creation’ book in India - 2010
80. Ross School - Prospective Students and Alumni Event - Mumbai - 2010
79. Pune Development Authority - 2010
78. Infosys Campus Launch of The Power of Co-Creation - 2010
77. Young Indians - 2010
76. Young Entrepreneurs Organization - 2010
75. Ross School Executive ReUnion - 2010
74. Q & A with Mark L. Frigo - Strategic Finance - 2010
73. Building the Co-Creative Enterprise - Harvard Business Review - 2010
72. O Poder da Conexão Global - Época NEGÓCIOS - 2010
71. Outlook Interview - 2010
70. Making Co-Creation Work - Dividend Interview - 2010
69. HMV - Porto Alegre - Brazil - 2010
68. Gestão - Jornal do Comercio - Porto Alegre - Brazil - 2010
67. PGQP - Brazil - 2010
66. Venkat Ramaswamy on Co-Creation - Effective Executive - 2010
65. Cocriação Made in Brazil - DOM - 2010
64. Competing through Co-Creation - Innovation at Two Companies - Strategy & Leadership - 2010
63. Co-Creation of Value - Innovation in Brazil - 2009
62. HSM ExpoManagement Drucker Centennial - Sao Paulo, Brazil - 2009
61. HSM ExpoManagement - Mexico - 2009
60. La Poste Transformation
59. Are You Ready for the Co-Creation Movement? - IESE Insights - 2009
58. Co-Creation of Value - Towards and Expanded Paradigm of Value Creation — Marketing Review St. Gallen - 2009
57. Co-Creating Strategic Risk-Return Management - Strategic Finance - 2009
56. Leading the Transformation to Co-Creation of Value - Strategy & Leadership - 2009 [Winner of the Emerald Literati Award for Outstanding Article]
55. Época Negócios - Quando a empresa e o cliente criam juntos - 2009
54. GE Healthcare Beyond - Thought Leadership - 2009
53. Symnetics-Tantum Strategy & Innovation Summit - Bogota - 2008
52. Deloitte - CoCréation - Paris - 2008
51. European Innovation Movement Symposium - Madrid - 2008
50. Experient - Vancouver - 2008
49. Co-Creating Value through Customers’ Experiences - The Case of NIKE - Strategy & Leadership - 2008
48. SAP CEO Forum - Frankfurt - 2008
47. Sabanci Group - Turkey - 2008
46. Época Negócios - Times que sonham 2008
45. Infosys Management Council - 2008
44. Marketing Science Institute - Innovation and Co-Creation - 2007
43. Symnetics Innovation Summit - Peru - 2007
42. Infosys CIO Forum - Japan - 2007
41. Palladium Strategy Innovation - Tokyo - 2007
40. Hayashibara Forum - Science of Design - Kyoto - 2007
39. BusinessWeek Leadership Forum - DNM Strategies - Dubai - 2007
38. SLP Consortium - Aditya Birla Group - 2007
37. Design and Co-Creation - Science of Machine - Japan - 2007
36. Building Experience Co-Creation Platforms - Infosys SETLabs Briefings - 2006
35. Evanta CIO Executive Summit - 2006
34. Innovation in Strategy Execution - Sao Paulo, Brazil - 2006
33. Balanced Scorecard Summit - San Diego - 2006
32. Balanced Scorecard Summit - Mexico - 2006
31. University of Michigan Health System - Leadership at All Levels - 2006
30. CEO Insights BusinessWeek - Chongqing, China - 2005
29. Society of Indian Automobile Manufacturers (SIAM) - New Delhi - 2005
28. Experience Co-Creation - The New Frontier of IT - CSC Leading Edge Forum - 2005
27. Co-Creating Experiences With Customers - New Paradigm of Value Creation - Tata Journal of Management - 2005
26. Marketing Wisdom - Pitch - 2005
25. The Future of Marketing - BusinessWorld - 2005
24. Baptie Marketing Focus Keynote — Co-Creating Experiences of Value With Customers - The Next Practices and Future of Marketing - 2005 [Best Speaker Award]
23. The Power of Us - BusinessWeek - 2005
22. BusinessWeek Asia Leadership Forum - Bangkok - 2005
21. Nikkei Japan - Interview - 2005
20. Praxis - Interview - 2005
19. The Empathy Economy - Business Week - 2005
18. Brand Summit Keynote - Co-creating Brands With Consumers - 2005
17. Co-Creation Experiences - The Next Practice in Value Creation - Journal of Interactive Marketing - 2004
16. Co-Creating Unique Value With Customers - Strategy and Leadership - 2004
15. S+B Best Business Books - 2004
14. CNBC TV Series on ‘The Future of Competition’ - 2004
13. The Customer as Collaborator - Business Today - 2004
12. Adding Customers to the Design Team - BusinessWeek - 2004
11. ‘The Future of Competition’ - BusinessWeek Top 10 Books of the Year - 2004
10. Customer Relationships and IT - Co-Creating Value With Your Customers - Optimize - 2004
09. Expert Voices - C. K. Prahalad and Venkat Ramaswamy on CRM - CIO Insight - 2003
08. Customer as CEO - TIME Magazine - 2003
07. The New Frontier of Experience Innovation - MIT Sloan Management Review - 2003 [Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice]
06. The Co-Creation Connection - Strategy+Business - 2002
05. The Collaboration Continuum - Optimize - 2001
04. Managing in an Era of Discontinuities - The Challenge of Organizational Transformation - ICEDR - 2001
03. Customer Economy - Consumer Centricity - Information Week - 2000 [Cover Story]
02. Regarding Customers as Business Collaborators - New York Times - 2000
01. Co-opting Customer Competence - Harvard Business Review - 2000 [Bestseller]
160. The Co-Creation Imperative- How To Make Organizational Change Collaborative - Forbes - 2018
159. Your Brand is Not Your Brand - How to Co-Create Value on Social Media - 2018
158. What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation - Journal of Business Research - 2018
157. India Philanthropic Initiative - Co-Creation in Societal Development - 2017
156. Hitachi Social Innovation and Co-Creation Interview - 2017
155. U-Sentric Human-centered Design Summit, Leuven, Belgium - 2017
154. Hitachi Co-Creation Report - 2016
153. Beyond Journey Mapping to Customer Co-Creation - 2016
152. Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications - International Journal of Research in Marketing - 2016
151. Open Innovation 2.0 - European Commission - Espoo Finland
150. Co-Creating Positive Business - 2015
149. Integrating Strategic Risks in Managing Co-Creative Enterprises - 2015
148. A Guide to Co-Creating Value with Your Customers - Leading Edge Forum - 2015
147. Creating a Culture of Co-Creation - ITC Workshop - 2014
146. Leading Edge Forum - Video Series - 2014
145. Value Co-Creation Forum - Clarion Group - 2014
144. Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission - 2014
143. Re-thinking the Concept of Surplus - Embracing Co-creation Experiences in Economics - BE J. Econ. Anal. Policy - 2014
142. Building a Culture of Co-Creation at Mahindra - Strategy and Leadership - 2014
141. Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative for Producers, Consumers, and Society - Strategy and Leadership - 2013
140. Engajamento E Empreendedorismo Social - DOM - 2013
139. Global Drucker Forum - Complexity and Leadership - 2013
138. InnovationsKongress - The Art of Innovation, Carinthia, Austria - 2013
137. Strategy and Co-Creation Thinking - Strategy & Leadership - 2013 - Award for Excellence
136. Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - Strategy & Leadership - 2013
135. Palladium Global Strategy Execution Summit - 2013
134. Strategic Risk Management and Co-Creation - 2013
133. Palladium Webinar on Co-Creation - 2013
132. Embracing Co-Creation in Public Innovation and Value Creation - CONGEP Annual Congress in Brasilia - 2013
131. Ross Technology and Business Innovation Forum
130. Embracing Co-Creation for Open Innovation - Dublin - 2013
129. Impulsionando A CoCriação no Setor Publico - 2013
128. CIO Talk Radio - CIO vs CMO - 2013
127. Bringing a Positive Lens to Business - Co-Creation based View of Enterprises - POS Links - 2012
126. Embracing Co-Creation for Strategic Innovation - IMD-Tantum, Switzerland - 2012
125. CEOs Must Engage All Stakeholders - Harvard Business Review - 2012
124. Future Sights - India - 2012
123. Developing Leaders - Co-Creating a Co-Creative Enterprise - 2012
122. CoCriando O Futuro - Brazil - 2012
121. Symnetics - Jorge Gerdau - Brazil - 2012
120. American Chamber of Commerce - Brazil - 2012
119. SEBRAE - Public Sector - Brazil - 2012
118. Gestão Estratégica No Setor Público - Brazil - 2012
117. Business Design - Harvard Business Review Conference - Brazil - 2012
116. Complexity Science Group - BSP - Brazil - 2012
115. Co-Creation and Innovation - Tantum - Bogota - 2012
114. Mahindra Rise thru Co-Creation - Nashik - 2011
113. Plataforma->CoCriação->desenvolvimento - HSM Magazine - 2011
112. Innovation through Co-Creation - Wharton - 2011
111. HSM Brazil with a Special Homage to C. K. Prahalad - 2011
110. GuruSpeak - IIMC 50th Anniversary - India - 2011
109. Infosys Connect - Las Vegas - 2011
108. Axis Bank - India - 2011
107. PDMA Social Product Development and Co-Creation - 2011
106. Govt. of Abu Dhabi and Dubai - Tantum - 2011
105. Mahindra Rise thru Co-Creation - 2011
104. Palladium Innovation Forum - New Zealand - 2011
103. Palladium Innovation Forum - Australia - 2011
102. CEO Forum - Sydney - 2011
101. Lease Plan - Amsterdam - 2011
100. Co-Creation Academy - Netherlands - 2011
99. Favela Fabric - Amsterdam - 2011
98. Building a Co-Creative Performance Management System - Balanced Scorecard Report - Harvard Business Publishing - 2011
97. Mindtree Consulting - 2011
96. CII-Globsyn - India - 2011
95. Co-Creating Development - World Bank Outreach - 2011
94. ‘Penny For Your Thoughts’ Interview - Netherlands - 2011
93. LEGO - Billund - Denmark - 2011
92. McKinsey - Washington DC - 2010
91. Harvard, Wharton, and Ross Alumni of Washington DC - 2010
90. Let Go of Fixed Roles to Co-Create Value - Outlook Business Interview - 2010
89. VC Circle - Management Guru Venkatram Ramaswamy on Co-Creation, StartUps, and Tech - 2010
88. Together We Create Value - Cognizant CEO Lakshmi Narayanan on ‘The Power of Co-Creation' - 2010
87. Citizen Engagement in City’s Policy Making - The Hindu 2010
86. Innovations through Employee Engagement - The Hindu - 2010
85. You also need to focus on Employee Experience - Business Line - 2010
84. Social Media has speeded up process of Co-Creation - Business Line - 2010
83. Soft launch of The Power of Co-Creation in Chennai, India - 2010
82. VMarketing - China - 2010
81. Launch of ‘The Power of Co-Creation’ book in India - 2010
80. Ross School - Prospective Students and Alumni Event - Mumbai - 2010
79. Pune Development Authority - 2010
78. Infosys Campus Launch of The Power of Co-Creation - 2010
77. Young Indians - 2010
76. Young Entrepreneurs Organization - 2010
75. Ross School Executive ReUnion - 2010
74. Q & A with Mark L. Frigo - Strategic Finance - 2010
73. Building the Co-Creative Enterprise - Harvard Business Review - 2010
72. O Poder da Conexão Global - Época NEGÓCIOS - 2010
71. Outlook Interview - 2010
70. Making Co-Creation Work - Dividend Interview - 2010
69. HMV - Porto Alegre - Brazil - 2010
68. Gestão - Jornal do Comercio - Porto Alegre - Brazil - 2010
67. PGQP - Brazil - 2010
66. Venkat Ramaswamy on Co-Creation - Effective Executive - 2010
65. Cocriação Made in Brazil - DOM - 2010
64. Competing through Co-Creation - Innovation at Two Companies - Strategy & Leadership - 2010
63. Co-Creation of Value - Innovation in Brazil - 2009
62. HSM ExpoManagement Drucker Centennial - Sao Paulo, Brazil - 2009
61. HSM ExpoManagement - Mexico - 2009
60. La Poste Transformation
59. Are You Ready for the Co-Creation Movement? - IESE Insights - 2009
58. Co-Creation of Value - Towards and Expanded Paradigm of Value Creation — Marketing Review St. Gallen - 2009
57. Co-Creating Strategic Risk-Return Management - Strategic Finance - 2009
56. Leading the Transformation to Co-Creation of Value - Strategy & Leadership - 2009 [Winner of the Emerald Literati Award for Outstanding Article]
55. Época Negócios - Quando a empresa e o cliente criam juntos - 2009
54. GE Healthcare Beyond - Thought Leadership - 2009
53. Symnetics-Tantum Strategy & Innovation Summit - Bogota - 2008
52. Deloitte - CoCréation - Paris - 2008
51. European Innovation Movement Symposium - Madrid - 2008
50. Experient - Vancouver - 2008
49. Co-Creating Value through Customers’ Experiences - The Case of NIKE - Strategy & Leadership - 2008
48. SAP CEO Forum - Frankfurt - 2008
47. Sabanci Group - Turkey - 2008
46. Época Negócios - Times que sonham 2008
45. Infosys Management Council - 2008
44. Marketing Science Institute - Innovation and Co-Creation - 2007
43. Symnetics Innovation Summit - Peru - 2007
42. Infosys CIO Forum - Japan - 2007
41. Palladium Strategy Innovation - Tokyo - 2007
40. Hayashibara Forum - Science of Design - Kyoto - 2007
39. BusinessWeek Leadership Forum - DNM Strategies - Dubai - 2007
38. SLP Consortium - Aditya Birla Group - 2007
37. Design and Co-Creation - Science of Machine - Japan - 2007
36. Building Experience Co-Creation Platforms - Infosys SETLabs Briefings - 2006
35. Evanta CIO Executive Summit - 2006
34. Innovation in Strategy Execution - Sao Paulo, Brazil - 2006
33. Balanced Scorecard Summit - San Diego - 2006
32. Balanced Scorecard Summit - Mexico - 2006
31. University of Michigan Health System - Leadership at All Levels - 2006
30. CEO Insights BusinessWeek - Chongqing, China - 2005
29. Society of Indian Automobile Manufacturers (SIAM) - New Delhi - 2005
28. Experience Co-Creation - The New Frontier of IT - CSC Leading Edge Forum - 2005
27. Co-Creating Experiences With Customers - New Paradigm of Value Creation - Tata Journal of Management - 2005
26. Marketing Wisdom - Pitch - 2005
25. The Future of Marketing - BusinessWorld - 2005
24. Baptie Marketing Focus Keynote — Co-Creating Experiences of Value With Customers - The Next Practices and Future of Marketing - 2005 [Best Speaker Award]
23. The Power of Us - BusinessWeek - 2005
22. BusinessWeek Asia Leadership Forum - Bangkok - 2005
21. Nikkei Japan - Interview - 2005
20. Praxis - Interview - 2005
19. The Empathy Economy - Business Week - 2005
18. Brand Summit Keynote - Co-creating Brands With Consumers - 2005
17. Co-Creation Experiences - The Next Practice in Value Creation - Journal of Interactive Marketing - 2004
16. Co-Creating Unique Value With Customers - Strategy and Leadership - 2004
15. S+B Best Business Books - 2004
14. CNBC TV Series on ‘The Future of Competition’ - 2004
13. The Customer as Collaborator - Business Today - 2004
12. Adding Customers to the Design Team - BusinessWeek - 2004
11. ‘The Future of Competition’ - BusinessWeek Top 10 Books of the Year - 2004
10. Customer Relationships and IT - Co-Creating Value With Your Customers - Optimize - 2004
09. Expert Voices - C. K. Prahalad and Venkat Ramaswamy on CRM - CIO Insight - 2003
08. Customer as CEO - TIME Magazine - 2003
07. The New Frontier of Experience Innovation - MIT Sloan Management Review - 2003 [Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice]
06. The Co-Creation Connection - Strategy+Business - 2002
05. The Collaboration Continuum - Optimize - 2001
04. Managing in an Era of Discontinuities - The Challenge of Organizational Transformation - ICEDR - 2001
03. Customer Economy - Consumer Centricity - Information Week - 2000 [Cover Story]
02. Regarding Customers as Business Collaborators - New York Times - 2000
01. Co-opting Customer Competence - Harvard Business Review - 2000 [Bestseller]