Co-Creation

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Venkat Ramaswamy

Co-Creation is
joint creation and evolution of valuable states of Agency and Markets,
 enacted and intensified through Platforms of Engagements,
emergent from and virtualized in Ecosystems of Capabilities,
actualized and embodied in Domains of Experiences of Stakeholding Individuals,
expanding Wealth-Welfare-Wellbeing.
[See: The Co-Creation Paradigm, 2014]

Learn more about Co-Creation Thinking and Co-Creation Transformation

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2004

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2010

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Co-opting Customer Competence - HBR
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Regarding Customers as Collaborators
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Customer Economy: Consumer Centricity
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Managing in an Era of Discontinuities
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The Collaboration Continuum
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The Co-Creation Connection
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The New Frontier of Experience Innovation
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Customer as CEO - TIME Magazine
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CIO Insight - Expert Voices
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Customer relationships and IT
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Adding Customers to the Design Team
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The Customer as Collaborator - Business Today
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Co-Creation Experiences - Next Practice
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Co-Creating Unique Value WIth Customers
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CNBC TV Series - Future of Competition
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S+B- Best Business Books 2004
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Top 10 Book of the Year - BusinessWeek
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Brand Summit, India
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The Empathy Economy - BusinessWeek
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Praxis Interview
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Nikkei Japan Interview
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BusinessWeek Asia Leadership Forum
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The Power of Us - BusinessWeek
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Baptie Marketing Focus
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The Future of Marketing
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Marketing Wisdom - Pitch
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Society of Indian Automobile Manufacturers
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CEO Insights, China - BusinessWeek
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University of Michigan Health System
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Balanced Scorecard Summit, Mexico
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Balanced Scorecard Summit, San Diego
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Innovation in Strategy Execution
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CIO Executive Summit
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Tata Journal
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SETLabs Briefings
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Science of Machine - Japan
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SLP Consortium
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BusinessWeek events - Dubai
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Hayashibara Forum - Tokyo
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Palladium Strategy Innovation, Japan
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Infosys CIO Summit Japan
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Symnetics Innovation Summit, Peru
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MSI Innovation through Co-Creation Conference
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Infosys Management Council
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Época NEGÓCIOS
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Sabanci Group
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SAP CEO Forum
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Co-Creating Value through Customers' Experiences
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Experient, Vancouver
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Innovation Movement - Palladium EMEA
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Deloitte, France
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Symnetics Strategy & Innovation Summit, Bogota
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GE Healthcare Beyond Thought Leadership
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Época NEGÓCIOS Interview
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Leading the Transformation to Co-Creation of Value
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Strategic Risk-Return Management
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Expanded Paradigm of Value Creation
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Are You Ready for the Co-Creation Movement?
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La Poste Transformation
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HSM Mexico
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HSM Brazil - Drucker Centennial
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Innovation in Brazil
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Competing through Co-Creation
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CoCriacao Made in Brazil
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Effective Executive Interview
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PGQP Brazil
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Gestao, Jornal do Comercio
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HMV, Porto Alegre, Brazil
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Making Co-Creation Work
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Outlook Interview
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Building the Co-Creative Enterprise - HBR
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Interview in Strategic Finance
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Ross Alumni ReUnion 2010
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Young Entrepreneurs Organization
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Young Indians
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Infosys Campus Book Launch
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Pune Development Authority
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Ross Prospective Students-Alumni Mumbai
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PoCC Book Launch in India
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VMarketing China
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Social media has speeded up co-creation
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You also need to focus on the employee experience
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Soft launch of PoCC book
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Innovations through Employee Engagement
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Citizen engagement in city's policymaking
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Cognizant CEO in Outlook on the PoCC book
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Interview in VC Circle
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Let Go of Fixed Roles to Co-Create
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Harvard Business School Club DC
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McKinsey, DC
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LEGO Engagement
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Penny For Your Thoughts - Interview
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Co-Creating Development - Article
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CII-Globsyn Kolkata
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Mindtree
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Co-Creative Performance Management Systems
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Favela Fabric, Amsterdam
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Co-Creation Academy
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Lease Plan
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CEO Forum Sydney
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Innovation Forum - Palladium Australia-NZ
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Rise thru Co-Creation - Mahindra Igatpuri
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Govt. of Abu Dhabi and Dubai
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PDMA Social Product Development
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Axis Bank
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Infosys Connect, Las Vegas
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GuruSpeak 2011, India
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HSM Brazil with a Special Homage to C. K. Prahalad
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Wharton Innovation through Co-Creation
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Rise thru Co-Creation - Mahindra Nashik
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Complexity Science group Business School Sao Paulo
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HBR Business Design Keynote - Brazil
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Gestão Estratégica no setor público - Brazil
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SEBRAE, Public Sector, Brazil
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American Chamber of Commerce, Brazil
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Presented to and Engaged with Jorge Gerdau, Brazil
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CoCriando O Futuro - Harvard Business Review Brasil
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Co-Creating a Co-Creative Enterprise - Mahindra
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Future Sights - India
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CEOs Must Engage All Stakeholders - HBR OnPoint
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Bringing a Positive Lens to Business - POS Links
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CIO Talk Radio: CIO vs CMO
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Impulsionando A CoCriacao no Setor Publico
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Embracing Co-Creation for Open Innovation - Dublin
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CONGEP Brazil - Public Sector Innovation
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Palladium Webinar on Co-Creation
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Strategy and Co-Creation Thinking
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Co-Creation and Strategic Risk Management
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The Future of Competition - A Ten Year Perspective
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Drucker Forum - Complexity and Leadership
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Value Co-Creation With Stakeholders
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Engajamento E Empreendedorismo Social
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Wealth-Welfare-Wellbeing and Ecosystem Innovation
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Building a Culture of Co-Creation at Mahindra